What it checks
- Visible GTM container IDs and loader patterns
- Consent markers that likely change tag visibility
- Runtime-only tagging behavior when plain fetch is inconclusive
- Signals that suggest fragmented ownership or architecture drift
The GTM Visibility Audit checks what an external observer can see, whether GTM appears visible at all, and whether the implementation suggests privacy or governance issues worth immediate review.
Checks what is plainly visible before escalating to runtime rendering.
Used only when GTM looks JS-injected, consent-gated, or otherwise incomplete.
No public report pages. Expiring, non-indexed result flow only.
This is built for marketing leaders, measurement owners, analytics leads, and privacy-conscious implementation teams who need a fast external read before they invest in a deeper review.
Many organizations assume their measurement layer is invisible, deliberate, and governed. In practice, a surprising amount is externally observable, inconsistently gated, or operationally fragmented. This scan is meant to surface that quickly.
“Shock report first, deeper privacy review second.” The scan is a diagnostic wedge, not the full audit.