About
I'm a measurement engineer who helps companies make their tracking accurate and compliant.
After years of watching marketing teams make decisions on broken data—and seeing the regulatory environment get increasingly hostile—I focused my practice on the intersection of privacy, platform requirements, and measurement reality.
I work with companies spending real money on digital advertising who need their numbers to actually mean something. That usually means fixing broken GA4 implementations, deploying server-side infrastructure, and building consent architectures that don't kill measurement.
Credentials
- 10+ years in marketing technology and analytics
- Google Cloud certified
- Server-side GTM specialist
- GDPR and privacy regulation expertise
- Previously: agency side, in-house, independent consulting
How I Think
Privacy-first is not anti-measurement
You can collect what you need while respecting user choices. The constraint forces better architecture, not less capability.
Evidence over assertion
I report what I observe, not what I assume. If I can't cite the artifact, I don't claim the finding.
Platform reality matters
Theoretical best practices mean nothing if they don't work with how Meta, Google, and the browsers actually behave. I build for the real world.
Operational simplicity
The best system is one your team can maintain. I design for understandability and long-term operation, not just initial implementation.
Privacy on This Site
This site uses privacy-respecting analytics that doesn't require cookie consent. I collect aggregate page views and basic referrer information. No third-party tracking pixels. No ad network integrations. No data sharing.
If you contact me, your information is used only to respond to you. I don't add you to marketing lists without explicit consent.
I practice what I preach.